If you're selling on Amazon or eBay, you probably have a general understanding of how to use custom boxes. But
what about your own eCommerce store? Have you taken the time to consider how using custom packaging boxes
could boost your sales? If not, don't worry. It's never too late to get started! Here are some tips that can help you
envision how they can be used in your own e-commerce business.
1. How to use custom boxes to boost your eCommerce sales
2. What are the advantages of using custom boxes?
3. What are the components of a custom box?
4. How should you use them in your eCommerce store?
5. How to choose the right type of packing supplies for your business
1. How to use custom boxes to boost your eCommerce sales
Use kraft boxes to give your customers a sense of urgency and to make them feel like they're getting an exclusive
deal. Custom boxes work because they make customers feel like they're getting a special deal or that you've put
extra effort into your packaging. They also help you to control the message you're sending to customers about
your brand.
Use boxes in the following three ways:
A. For larger, volume email campaigns: If you have a ton of emails to send out to a group of people (like a website
outreach campaign or a coupon giveaway), it can be a pain in the butt to get custom boxes for them. Instead, turn
it into an "oops, forgot" gift instead. For example, the Overview Box from ThinkGeek in the picture is a perfect
custom box. It comes individually wrapped for discreet protection.
B. To provide social proof: A simple custom box looks great on paper. However, shortly after receiving it, people
tend to second guess your actions by looking at their handwritten contents. These personal effects can make or
break your entire customer experience. Use boxes to provide further social proof by showing how the customer
spent their gift card or proof of how few gifts were actually received. People are much more likely to trust what
they see written on paper rather than what they see on an empty store shelf. Let them believe they're part of a
select group.
C. To entice repeat visitors: Use exceptionally cute custom boxes to create a sense of exclusivity and exclusivity
crave. Not all returning customers want to be presented with a new set of boxes again. Perhaps the first box buyer
was so impressed with your beautifully crafted box that they decided to purchase another set. 2. Is it beneficial to
have a custom landing page instead of a home page? No. Sometimes a single landing page does a great job of
satisfying customers' needs. In other instances, giving customers more options for their messaging can be more
beneficial because it won't overwhelm them.
2. What are the advantages of using custom boxes?
The use of bespoke boxes has several advantages. One of the most evident is that they will be far more appealing
than a normal old box with a brand on it. You will be much more attractive and much more fascinating and you will
stick out from the crowd.
Now, it doesn't imply you have to spend a lot on bespoke packaging – it doesn't care how much you are prepared
to pay. You have to first choose a small sum for which you are prepared to spend. Now, I don't want you to go
down and take the highest cost, for example $25. Now put it in a custom online computer. Please select anything
that you like, but make sure you pick the negative number, because you don't want to bear anything that will last
long. Then a bespoke shipping offer is given at $25.
3. What are the components of a custom box?
1. Brand Name
2. Description of the product inside the box
3. Product image
4. Product benefits
5. Product ingredients
6. Product size & color options
7. Product cost
8. Coupon code
9. Product call to action
Small businesses marketers are always hyper-vigilant about their brand's quality, and debt is a huge hurdle to
meeting this standard. However, almost every mom and pop shop are mindful of their company's reputation, and
much of it is based on branding. Little moves can have a big impact. In one instance, a young couple decided to
order a magazine at a local sports goods chain against the wishes of the store manager.
With no support, the young couple was forced to haggle until they were able to purchase the magazine at a
discount from a convenience store. Ultimately, what this couple learned from the store manager is that this young
couple came to the store, and they weren't the typical ones to shop "this particular product." Thus, the manager
reminded them it was up to this couple to educate consumers on the brand's character.
This parable provides "Don't take your eye off the ball" as a motto for all small businesses in regards to their
marketing strategy. Although small brands can spend a lot of money, it does not mean the small brands are falling
behind and need to spend $50 on a magazine just to make a fraction of an impression. There are smart small-dollar
moves that give you a leg up on the competition and ultimately help you stand out from the crowd.
So today here's a shortlist of common "gimmicks" small businesses will try to implement in their marketing
strategy: Name the product, not the brand. Take the cautious side when you name a product. Most consumers will
try to steer you away from branding if you name it too specifically. Most consumers are not going to choose items
simply based on previous experiences.
4. How should you use them in your eCommerce store?
You don't want to go overboard with pop-ups and interstitials because they can be really annoying, and in most
cases, they're going to turn away the very customers you're trying to attract in the first place. You can use them to
alert your visitors of special offers and new products that they might like.
2. How can I quickly and easily find out who my customers are? At first glance, this doesn't seem directly related to
online marketing, but in online marketing, it's nothing but a fact because you're looking for your customers and/or
clients. SEO users are very visual and prefer to look at websites in articles, which pushes the need to quickly and
easily find out more about our own clients.
3. How do I find out who my competitors are? People also like to look at online competitors. We can't find out our
competitors' information unless we know it, but it's impossible to let them know they're lost. This is where a
phenomenal tool comes into play.
4. How do I learn which keywords convert well? A keyword research tool is a must if you want to boost your
conversion rates.
5. I want to know what my competitors are doing online in order to find out how they're really doing it. This is
classic direct marketing, but in today's world, it is equally essential for SEO users.
6. I want to find out what my potential customers are doing online in order to make up my audience. It's these
types of questions where you're looking to collect as much information as possible so that you can create content
that's more targeted towards your potential customer base and allow them more opportunities for interaction.
7. I want to find out what my competitors are doing offline. Getting offline impressions is crucial for bringing in
customers if you're missing out on the opportunity to get them on your website.
5. How to choose the right type of packing supplies for your business
The sort of product you pick is an important choice that will impact how you sell and how you perceive your items.
In this regard, it is vital to select packaging depending on your company's demands and how you want to see your
products.
Several years ago, I was at an event where a husband-and-wife team came up to speak with an expert. Using these
power chairs as a table backdrop, they presented to the big room a handful of their best-selling notebooks. As
soon as the husband took a seat next to me (with his notebook tucked into his belt), someone behind him started
yelling, "Silly Mark, you're a marketing genius!
Why don't you create a notebook and sell them for a few hundred?" While this was happening, this incredible
notebook was easily the most valuable product up on the table. We could all see the potential in this to be a well-
authorized seller. Of course, this wasn't at the level the audience wanted, but they were happy with what they
had, and the wife wanted to sell more notebooks.
Now, I plan too never be the same. From that point on, all future businesses will center around authenticity and
minimalism as opposed to the idols of marketing. So, how can you ensure your company's product packaging
aligns with the needs of your business in addition to facilitating the sale of your next marketing campaign?
Conclusion
By testing them for yourself, it's the greatest method to learn to use bespoke packing boxes. Experiment and
observe how the experience, product protection and overall brand image are improved. You can get the best
custom printing services from online packaging solutions at wholesale rate with top-of-the-line built quality.
