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Facebook is one of the major social media websites that are popular among people throughout the world. There are lots and lots of users who are registering themselves on this platform to get closer to all the latest updates.The one constant thing about social media is they keep on changing. But if you need to keep yourself up to date, keep coming back to the website of JustButMust. People at Facebook have laid out some great some great updates that we should definitely look forward to. So, here is the list of updates that recently Facebook has done:
- Augmented Reality Ads: With Augmented Reality Ads brands will be unable to build a deeper connection with users by helping them interact with, and visualize different products and experiences within the Facebook platform. As the ads will enable users to quickly access the Facebook camera to test your offerings via a ‘tap to try’ option.
- Facebook Stories Ads: It will also enable brands to create new experiences for via platform’s stories option. Although Facebook stories have not been in trend the way Instagram stories are but still with Facebook stories too, Ads will get to reach to a large number of people.
- Playable Ads: Facebook recently added Playable Ads for game apps, which enable users to try before they actually go to Playstore and install that game. Basically, what they do is providing you with a short video of how the game’s actually going to be. If the viewer like the video then by swiping up on that story they can directly download the game.
- Page Recommendations: I am not sure that you have actually noticed this or not but recently Facebook has updated itself with Facebook Page Recommendations which was earlier known as reviews. The update aims to provide page visitors with a better understanding of what they can expect, based on previous customers’ experiences, which eventually is adding an extra level of transparency to the feedback section.
- Redesignin0067 the pages on mobile: One more important and useful update on Facebook is their Facebook Business Pages. It has helped people redesigned their page on the mobile user interface making them much easier to navigate.
- Video Metrics Updates: Facebook also recently updated its video ad metrics in order to help advertisers get a better handle on true video engagement and optimize video creative based on those behaviors.
- Self-serve brand lift in test and learn: Facebook has also enabled new self-serve options to test and understand how your Facebook Ad campaign impact the perception of your brand. This is a tool we can literally not wait to get more information about it.
- The Video creation kit: No video? There is nothing to worry about because Facebook has recently launched a new video creation kit that enables the user to turn their existing videos or pictures to mobile-optimized They have many templates that are very easy to use and include text options also. There is a wide range of templates that you can choose to get the best out of your video. These templates really help in enhancing the overall look and video doesn’t look boring at all.
- Value-Based Lookalike Audience: You know lookalike audience is great, but how much better would they be if you could identify and target people similar to your customers based on online and offline behaviors?
- Music on Facebook: You know the fact is that these days’ people are involving themselves more in Instagram and Snapchat rather than using Facebook, no seriously. That is why Facebook keeps updating itself just in the sake of keeping the existing users. So with the latest update that is music. One can explore and share their moods, feelings with others. Now you can share music on Facebook stories, expand your lip syncing hidden talent. And the best part about this is you can do it, either way, like to make a video or just be confident enough and go live and make music videos.
- Messenger 4: Messenger gets a revamp, where it’s easier to navigate, look beautiful, and super- fast and less complicated like the earlier one. Messenger 4 has chat tab, people’s tab and discover tab for a better However what I personally feel that the best feature for Facebook messenger app is the ‘unsend’ option. Earlier only Insta and Snap were providing these options but now Facebook is no less in the race.
- Facebook dating: Well, last but not the least Facebook is dipping its toes in the dating world here user will be allowed to create an official dating account by linking their Facebook’s account. The potential match will be provided to you according to your dating account research, dating preferences, likes, dislikes, things in common and mutual friends and many more things.
Listed above are 12 major changes that one should know about. These changes have revolutionized and drastically affect social media handle. And to get regular updates, one can visit the Justbutmust website.
