Digital marketing has started a new era of revolution. It encompass countless technologies which will impact the way you want to increase the sale of a product or service. Take social media marketing for example, there is an array of social media platforms, people use these platforms to learn about new products and services. These platforms influence consumers to buy products and it enhances the search engine marketing as well. Another example is voice search, this is another revolution that digital marketing analyst are seeing.
Here are the top 6 digital marketing trend prediction for the year 2019. These trends will surely change the role of digital marketing face for the better.
Digital marketing- Use of AI as a Tool
As per the recent reports artificial Intelligence along with other social media marketing tools will increase by at least 50% in the couple of years. Its speculated that this will improve ad marketing. In fact in the year 2019 we will be seeing more of artificial intelligence to increase the creativity of ad marketing. AI will be used as a solid digital marketing tool to evaluate not only contextual data but images as well. Through this digital marketing certification will also change its course and marketers will be able to understand and recognize consumers’ needs and wants better.
Digital Marketing Strategy- How Influencer Marketing Goes Mainstream?
Digital marketing agency are turning into influencer marketing more because they have realized its importance. It is cost effective and delivers 100% results too. Influencer marketing has been highly effective for many years for digital marketing companies. Influencer marketing has typically been a success for a altogether different niche, like E-sports and live streaming. Seems like web marketing will be benefitted a lot from influencer marketing in the upcoming years. Digital advertising needs influencer marketing to gain the trust and attention of the target audience.
Digital marketing plan regarding Video Ads
As we all know that most of digital strategy are going responsive nowadays because most of the users prefer using their smartphone to see advertisements and watch videos, digital marketing services will contribute more to video ads than email marketing. Although email marketing has its own advantages but it has been said that social media marketing companies receive more traffic through their video ads compaign.
With the growing rate of video ads, digital strategy should encompass these powerful strategies into their game play. You can enrol yourself into some free digital marketing courses to learn more about video ads. You can run your advertisement videos on YoutTube and Instagram. These are the platforms which most of the people use. You can either enhance your in-house team by asking them to create more attractive and intelligent ads or pass it on to an agency.
Voice Activate search- Building career in digital marketing
With the launch of voice activated search it is said that by 2020, 50% of the searches on various search engines will be made through voice searches. If you are in digital marketing them including these search engine marketing techniques will enhance your career in digital marketing by 100%.
SEO should be made feasible in various devices. You should also be ready with what other digital marketing analyst are doing. Don’t copy their techniques, make your digital marketing apprenticeships unique and make sure that every image, content, as well as videos have Meta descriptions as well. Remember, Search engines look for such information and you should cover everything.
Online digital marketing like messenger ads and in- app ads are on demand
Do you know that almost 80% of the population spend their time on messaging Apps? In Korea there is an app called Kakao Talk and it has hit a total of 32 million downloads. Other powerful and most used messenger apps are Whatsapp and Facebook messenger. These platforms are used by multiple users. Here lies the scope of digital marketing. You should use these messenger apps to create messenger ads. As per reports, 60% of advertisements get converted through these apps only. Role of digital marketing should not become limited. You should utilize these important tools to market your brand and products. This year it has also been stated that marketers will use these platforms to experiment with their ads. Since there is a huge number of people using these apps, intelligently made advertisements can engage a lot of prospective consumers.
Digital marketing platform like live video is here to stay
Video marketing has been a boon to the digital marketing business. Most people prefer watching a meaningful video with a message rather than reading a super long blog post or an article. As our world is turning digital more and more people are turning into audio and video advertisements. Live video in particular leaves a great impact on the audiences. Through live video you can directly get in touch with your audience and a face to face conversation always brings in highest rate of conversion. If you want to speak to your target audience then shifting to video advertisements through live video will be a good plan for you. This way you know who you are addressing to and who your target audience is.
It is said that the year 2019 is the year of live video feeds. It always leaves a greater impact on the audience. Creating intelligent live videos with the right techniques can engage the viewers to learn more about your brand. Companies who know how to make a live video or a video ad with the right techniques wins the race.
Simply putting a video on your home page encourages viewers to watch it, it always increases your search engine visibility by 80%.
Don’t fall behind and make use of video advertisements. Take a look at your business and create a good video ad or a live video to make sure that you are not falling behind.
