Digital marketing in its own ways is a unique way of marketing of a product or services on all digital platforms like Google search engine, social media platforms like Facebook, Twitter and Instagram. When a product or services in manufactured or innovated, it requires marketing to make it a success in the market so that the manufacturer can generate some profits. Digital marketing is not a cake walk but requires a lot of mental efforts to promote a product and make it market ready. Digital marketing is all about bringing traffic towards our product or services. Today people use tech gadgets more than other anything. From a kid to old age people everybody uses mobile phone or laptops to search, buy or sell something. So let’s know in depth about this amazing technology.
The scenario has changed since 2005 when a huge number of agencies and multi-national companies who have moved on to marketing on digital platforms.
Why Digital marketing is Google centric?
Google is the world’s biggest tech brand which offers almost all kinds of internet services and is people’s most favorite searching engine from the very beginning. Google has N number of internet products like – Google Search engine, Gmail, Google Maps, Google Docs for cloud storage, Google+ for social media connectivity, Artificial intelligence etc. Google has its presence all over the world and in each nook and corner. In India, Google helped Indian government to provide internet connectivity to the remote Indian villages where one could not think about living.
When everything is revolving around Google, its obvious that marketing would be Google centric. People will definitely come and like your product and services if you advertise your product on Google. There are many digital marketing agencies who work to make your product a great success and market your product on Google platforms. Agencies like DigiExcel, Gurgaon provide end to end digital marketing services like content marketing, social media marketing, affiliate marketing and email marketing as well.
Certifications in Digital marketing?
For the last 5-6 years, Digital marketing has been the most trending career opportunity for millions and it’s a really creative job career where you have to show your creative skills on internet for marketing of a product. It’s been anticipated that this job career is going to be the largest platform for those who finds themselves really good at content writing and creative thinking. But if you are looking for a career in digital marketing then you must be aware of a fact that this job requires practical experience as well as some certifications to prove your ability of digital marketing. Though nowadays there are many platforms like MOZ who also provide free certifications but above all, Google certifications are the most recognized ones. Lets know about all the certifications and how you can register yourself for these certifications.
Google certifications
Google Ad-words –
When dealing with Google search engine in digital marketing what’s the first thing comes in mind is – SEO – search engine marketing. Let’s know why it’s so important. Google search engine requires a keyword when you search for something. And then Google will provide you results on the basis of what keyword you searched for. So a SEO expert will make its web page user friendly and will all the way ensure you that you see his webpage containing his product or services on the top. To bring the webpage on the top, SEO expert will optimize in a way and will use such keywords in his content that Google will rank his website on the top and you will see his product.
This looks really easy but requires lot of efforts and to make you industry ready, Google provides you this certificate so that you can get yourself trained on how the keywords are used and how Ad campaigns are developed.
This also contains two stages –
Google Ad-words fundamental – This exam is the first stage of this test and this test is to check your basic knowledge of Google Ad-words.
- Exam contains 65 questions that are to be completed in 90 minutes
- You need to score 80% to pass the exam
- If you fail to pass in the first attempt then you need to give the exam again.
Google Ad-words search – This exam is for those who want themselves to get certified in Google searches.
- Exam contains 102 questions and time limit is 120 minutes.
- Minimum 80% score is required to pass the exam
- 2 chances are given to pass the exam.
When you pass the Google Ad-words fundamental exam you have to give one more exam in any of the options given to you like – Video advertisement, social media advertisement etc. In Digital marketing trends of 2019 , it’s clearly stated that digital marketing is not just limited to SEO but has created deep roots to social media and video advertisements on YouTube.
Google Analytics individual certification – Though you will get certified and will have knowledge of Google Ad-words and SEO but digital marketing is not limited to just search engine and you are not done here, Digital marketing needs measuring of your performance. To measure you must be certified in Google analytics as you will be able to analyze your projects and Ad campaigns.
- This exam contains 70 questions and time limit is 90 minutes
- Similar as all exams, you need to pass the exam by scoring 80% marks.
How to Register for Google digital marketing certificates
Though we have discussed enough about the certifications of Google Ad-words necessary for digital marketing, lets know how one can register for these certifications
Step by step guide to register:
- Start the process by determining the right Google account for yourself
- If you are working for an agency then you have to use your work Email address. And if you want to use the certification as individual then use the personal Email address.
- One can easily create a account on http://accounts.google.com.
- When you have Google account ready, please make sure that you are signed out of your any other Google accounts as there can be a problem in signing in when multiple accounts are open.
- Go to https://landing.google.com/academyforads/ and you will see the certification page and if you are ready then start the exam right away and get yourself certified.
How to prepare for Google Ad-words Certificate exam
You must be striking your head that how to prepare for these exams and where to find the course study materials. Don’t worry about that, because Google provides you all the study material for free on the Academy for Ads Home page. You will find each and every course material in a easy and simple language with a great way of presentation and you will not find yourself at bay after learning from the study material provided by Google Academy for Ads. So Hurry and get yourself certified in digital marketing and be industry ready so that you can get really handsome packages and get a job in the leading digital marketing agencies or multi-national companies.
